Göran Söderström is a self-taught Swedish type designer and font developer. His obsession with type began in 1994 with the initial sketches for his first typeface, Exemplar.
Two year later the font was released, but it was not until 2006 when real work began. Söderström redrew the font, added diacritics for central European languages, small caps, and alternates; and expanded the font family to four weights, each with regular and italic styles.
‘Exemplar’ is a trademark of Letters from Sweden.